{"id":3831,"date":"2025-05-20T14:39:18","date_gmt":"2025-05-20T20:39:18","guid":{"rendered":"https:\/\/azturismo.net\/?p=3831"},"modified":"2025-05-20T14:39:21","modified_gmt":"2025-05-20T20:39:21","slug":"gloria-guevara-se-perfila-como-la-favorita-para-dirigir-la-onu-turismo","status":"publish","type":"post","link":"https:\/\/azturismo.net\/?p=3831","title":{"rendered":"Gloria Guevara se perfila como la favorita para  dirigir la ONU Turismo"},"content":{"rendered":"\n<p>Por Oscar V\u00e1zquez C.<\/p>\n\n\n\n<p>Gloria Guevara Manzo, ex secretaria de Turismo de M\u00e9xico y reconocida l\u00edder global en el sector, podr\u00eda convertirse en la <strong>nueva secretaria general de la ONU Turismo<\/strong> \u2014anteriormente la Organizaci\u00f3n Mundial del Turismo (OMT)\u2014, con el respaldo de m\u00e1s de <strong>200 l\u00edderes del turismo internacional<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apoyo global a su candidatura<\/h2>\n\n\n\n<p>Durante una conferencia de prensa virtual con medios de comunicaci\u00f3n de Argentina, Brasil, Colombia, Rep\u00fablica Dominicana, M\u00e9xico y Espa\u00f1a, Guevara asegur\u00f3: \u201cTengo plena confianza en que ganar\u00e9 este proceso y que M\u00e9xico tendr\u00e1 por primera vez una mujer como secretaria general de la ONU Turismo\u201d.<\/p>\n\n\n\n<div class=\"wp-block-cover is-layout-constrained wp-block-cover-is-layout-constrained\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container\"><\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"270\" data-attachment-id=\"3833\" data-permalink=\"https:\/\/azturismo.net\/?attachment_id=3833\" data-orig-file=\"https:\/\/i0.wp.com\/azturismo.net\/wp-content\/uploads\/2025\/05\/gloria-guevara-cp.jpeg?fit=600%2C270&amp;ssl=1\" data-orig-size=\"600,270\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"gloria-guevara-cp\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/azturismo.net\/wp-content\/uploads\/2025\/05\/gloria-guevara-cp.jpeg?fit=600%2C270&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/azturismo.net\/wp-content\/uploads\/2025\/05\/gloria-guevara-cp.jpeg?resize=600%2C270&#038;ssl=1\" alt=\"\" class=\"wp-image-3833\" srcset=\"https:\/\/i0.wp.com\/azturismo.net\/wp-content\/uploads\/2025\/05\/gloria-guevara-cp.jpeg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/azturismo.net\/wp-content\/uploads\/2025\/05\/gloria-guevara-cp.jpeg?resize=300%2C135&amp;ssl=1 300w, https:\/\/i0.wp.com\/azturismo.net\/wp-content\/uploads\/2025\/05\/gloria-guevara-cp.jpeg?resize=150%2C68&amp;ssl=1 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p>La candidata ha presentado su visi\u00f3n a m\u00e1s de <strong>50 ministros de turismo<\/strong>, de los cuales 35 forman parte del Consejo Ejecutivo del organismo. Adem\u00e1s, <strong>cuenta con el respaldo del Gobierno de M\u00e9xico<\/strong> y del Consejo Nacional Empresarial Tur\u00edstico (CNET), presidido por <strong>Braulio Arsuaga Lozada<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trayectoria y experiencia internacional<\/h2>\n\n\n\n<p>Gloria Guevara Manzo ocup\u00f3 el cargo de <strong>secretaria de Turismo de M\u00e9xico (2010-2012)<\/strong> y fue <strong>presidenta del Consejo Mundial de Viajes y Turismo (WTTC)<\/strong>. Su experiencia tanto en el sector p\u00fablico como privado le permite tener una <strong>visi\u00f3n integral del turismo global<\/strong>, clave para transformar la ONU Turismo y enfrentar los retos actuales del sector.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Propuestas clave para transformar el turismo global<\/h2>\n\n\n\n<p>Entre las prioridades de su plan de trabajo destacan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 Fortalecer la colaboraci\u00f3n entre el sector p\u00fablico y privado<\/li>\n\n\n\n<li>\u2705 Impulsar la <strong>sostenibilidad tur\u00edstica<\/strong> como eje de desarrollo<\/li>\n\n\n\n<li>\u2705 Acelerar la <strong>transformaci\u00f3n digital<\/strong> del sector<\/li>\n\n\n\n<li>\u2705 Promover pol\u00edticas inclusivas que beneficien a las <strong>comunidades locales<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Turismo como motor econ\u00f3mico y social<\/h2>\n\n\n\n<p>Guevara enfatiz\u00f3 que el turismo representa <strong>el 10% del PIB mundial<\/strong> y genera <strong>uno de cada diez empleos<\/strong>. Por ello, el liderazgo en ONU Turismo debe estar en manos de una persona con <strong>experiencia comprobada<\/strong>, visi\u00f3n estrat\u00e9gica y compromiso con los valores del multilateralismo.<\/p>\n\n\n\n<p>\u201cEl turismo no solo impulsa la econom\u00eda, tambi\u00e9n tiene un <strong>profundo impacto social<\/strong> en pa\u00edses como M\u00e9xico y otras naciones de Am\u00e9rica Latina\u201d, se\u00f1al\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una nueva era para ONU Turismo<\/h2>\n\n\n\n<p>La candidata mexicana destac\u00f3 que ONU Turismo est\u00e1 en una encrucijada y necesita un liderazgo que entienda los desaf\u00edos actuales, y establezca oportunidades a las comunidades, empoderando a mujeres y j\u00f3venes; aproveche herramientas como la <strong>inteligencia artificial<\/strong> para potenciar al sector tur\u00edstico de manera sostenible e innovadora.<\/p>\n\n\n\n<p>\u201cEl cambio de liderazgo ser\u00e1 una buena noticia para el turismo global. Nuestra candidatura representa una oportunidad real de transformaci\u00f3n, con m\u00e1s de <strong>35 a\u00f1os de experiencia acumulada<\/strong>\u201d, afirm\u00f3 Guevara.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Oscar V\u00e1zquez C. Gloria Guevara Manzo, ex secretaria de Turismo de M\u00e9xico y reconocida l\u00edder global en el sector, podr\u00eda convertirse en la nueva secretaria general de la ONU Turismo \u2014anteriormente la Organizaci\u00f3n Mundial del Turismo (OMT)\u2014, con el respaldo de m\u00e1s de 200 l\u00edderes del turismo internacional. Apoyo global a su candidatura Durante [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[30,29],"tags":[99,1604,1605,1601,1602,116,1603,39],"class_list":{"0":"post-3831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e","8":"category-nacionales","9":"tag-azturismo","10":"tag-candidata-mexicana-onu-turismo","11":"tag-gloria-guevara-manzo-2025","12":"tag-gloria-guevara-onu-turismo","13":"tag-secretaria-general-onu-turismo-2025","14":"tag-sectur","15":"tag-sostenibilidad-en-el-turismo-global","16":"tag-turismo"},"yoast_head":"<!-- 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