{"id":3350,"date":"2025-03-13T10:10:00","date_gmt":"2025-03-13T16:10:00","guid":{"rendered":"https:\/\/azturismo.net\/?p=3350"},"modified":"2025-03-13T00:41:35","modified_gmt":"2025-03-13T06:41:35","slug":"jalisco-fortalecera-la-industria-turistica-con-itb-americas-2026","status":"publish","type":"post","link":"https:\/\/azturismo.net\/?p=3350","title":{"rendered":"Jalisco fortalecer\u00e1 la industria tur\u00edstica con ITB Am\u00e9ricas 2026"},"content":{"rendered":"\n

Por Ricardo Aguirre<\/p>\n\n\n\n

Jalisco se posiciona como epicentro del turismo continental con la llegada de ITB Am\u00e9ricas 2026, la primera edici\u00f3n en Latinoam\u00e9rica de la reconocida Internationale Tourismus-B\u00f6rse (ITB) de Berl\u00edn. Este evento, considerado el m\u00e1s importante del sector a nivel mundial, tendr\u00e1 sede en Expo Guadalajara durante los pr\u00f3ximos cinco a\u00f1os, consolidando a la entidad como un destino clave para el turismo de negocios y la industria MICE (Meetings, Incentives, Conferences & Exhibitions).<\/p>\n\n\n\n

Impacto econ\u00f3mico de ITB Am\u00e9ricas en Jalisco<\/p>\n\n\n\n

Se estima que, en su primera edici\u00f3n, ITB Am\u00e9ricas generar\u00e1:<\/p>\n\n\n\n

Derrama hotelera: $20 millones de pesos<\/p>\n\n\n\n

Derrama tur\u00edstica total: $240 millones de pesos<\/p>\n\n\n\n

Asistencia esperada: M\u00e1s de 5,000 personas<\/p>\n\n\n\n

Expositores: Destinos internacionales, cadenas hoteleras, tour operadores y m\u00e1s de 300 compradores estrat\u00e9gicos<\/p>\n\n\n\n

Jalisco, el destino ideal para el turismo de reuniones<\/p>\n\n\n\n

Durante la conferencia de prensa realizada en la Ciudad de M\u00e9xico, la secretaria de Turismo de Jalisco, Michelle Fridman Hirsch, destac\u00f3 el potencial del estado para albergar eventos de talla mundial:<\/p>\n\n\n\n

\n

\u201cSiempre hay algo interesante ocurriendo en Jalisco, especialmente en Guadalajara. Sabemos ser grandes anfitriones y estamos seguros de que ITB Am\u00e9ricas ser\u00e1 un evento sumamente exitoso\u201d, afirm\u00f3.<\/p>\n<\/blockquote>\n\n\n\n

Por su parte, Josefina Rodr\u00edguez Zamora, secretaria de Turismo del Gobierno Federal, subray\u00f3 la importancia de este evento para M\u00e9xico, que busca consolidarse como el quinto pa\u00eds m\u00e1s visitado del mundo.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n
\n

\u201cEste evento nos permite fortalecer el segmento de reuniones y sumar alianzas estrat\u00e9gicas para atraer m\u00e1s turistas internacionales\u201d, se\u00f1al\u00f3 Rodr\u00edguez Zamora.<\/p>\n<\/blockquote>\n\n\n\n

ITB Am\u00e9ricas: la feria que transformar\u00e1 el turismo en Latinoam\u00e9rica<\/p>\n\n\n\n

La feria se llevar\u00e1 a cabo del 10 al 12 de noviembre de 2026 en Expo Guadalajara, reuniendo a profesionales de la industria tur\u00edstica de 35 pa\u00edses de Norteam\u00e9rica, Centroam\u00e9rica, Sudam\u00e9rica y el Caribe.<\/p>\n\n\n\n

Seg\u00fan Vicente Salas, director general de ITB Am\u00e9ricas, esta feria marcar\u00e1 el inicio de una nueva era para el turismo en el continente:<\/p>\n\n\n\n

\n

\u201cLa elecci\u00f3n de Guadalajara como sede no es casualidad. La ciudad cuenta con una excelente conectividad y uno de los centros de convenciones m\u00e1s modernos de Latinoam\u00e9rica\u201d.<\/p>\n<\/blockquote>\n\n\n\n

Adem\u00e1s, Jalisco destaca como destino tur\u00edstico por su oferta diversa, que incluye playas, monta\u00f1as, bosques y una vibrante capital cosmopolita con arte, gastronom\u00eda y cultura.<\/p>\n\n\n\n

Jalisco: infraestructura de primer nivel para el turismo internacional<\/p>\n\n\n\n

Actualmente, Jalisco es el segundo destino m\u00e1s importante de M\u00e9xico en la industria MICE. Su infraestructura incluye:<\/p>\n\n\n\n

2 de los 5 aeropuertos m\u00e1s importantes del pa\u00eds (Guadalajara y Puerto Vallarta)<\/p>\n\n\n\n

31 rutas nacionales y 30 internacionales desde Guadalajara<\/p>\n\n\n\n

14 rutas nacionales y 41 internacionales desde Puerto Vallarta<\/p>\n\n\n\n

M\u00e1s de 2,700 hoteles y 82,000 habitaciones en todo el estado<\/p>\n\n\n\n

46,000 restaurantes, de los cuales 25,000 se encuentran en centros tur\u00edsticos<\/p>\n\n\n\n

El turismo en Jalisco: motor econ\u00f3mico y generador de empleo<\/p>\n\n\n\n

La industria tur\u00edstica en Jalisco emplea a m\u00e1s de 154,000 personas, aportando 7.4% del PIB tur\u00edstico nacional.<\/p>\n\n\n\n

Con la llegada de ITB Am\u00e9ricas, la entidad refuerza su estrategia para atraer inversiones internacionales, posicion\u00e1ndose como un referente en la industria tur\u00edstica global.<\/p>\n\n\n\n

ITB Am\u00e9ricas: Datos clave<\/p>\n\n\n\n

M\u00e1s de 60 a\u00f1os de historia en Berl\u00edn, con una asistencia de 100,000 personas en su \u00faltima edici\u00f3n<\/p>\n\n\n\n

Edici\u00f3n americana de la feria m\u00e1s grande del mundo, con un impacto estimado de 10,000 cuartos-noche reservados<\/p>\n\n\n\n

Parte de la familia ITB, que incluye ITB Berl\u00edn, ITB Asia, ITB China e ITB India<\/p>\n","protected":false},"excerpt":{"rendered":"

Por Ricardo Aguirre Jalisco se posiciona como epicentro del turismo continental con la llegada de ITB Am\u00e9ricas 2026, la primera edici\u00f3n en Latinoam\u00e9rica de la reconocida Internationale Tourismus-B\u00f6rse (ITB) de Berl\u00edn. Este evento, considerado el m\u00e1s importante del sector a nivel mundial, tendr\u00e1 sede en Expo Guadalajara durante los pr\u00f3ximos cinco a\u00f1os, consolidando a la […]<\/p>\n","protected":false},"author":1,"featured_media":3351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[30,29],"tags":[99,1321,1256,122,313,1320,38],"class_list":{"0":"post-3350","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e","8":"category-nacionales","9":"tag-azturismo","10":"tag-ferias-turisticas-internacionales-2026","11":"tag-itb-americas","12":"tag-jalisco","13":"tag-josefina-rodriguez-zamora","14":"tag-rurismo","15":"tag-viajes"},"yoast_head":"\nJalisco 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